Your Mobile Phone Photos Are Killing Your Business
We all know that visual aids are essential when your customers cannot see your merchandise face-to-face and in capturing the attention of your potential clientele. This is especially true if your main advertising approach is on online. But how many times have you looked at your new unpublished product(s) and used a cell phone to capture a picture to post just to get it done and over with? The number of businesses that do this for the sake of saving time and money is scary. You are correct at thinking you will be able to get your product posted immediately but at what cost? You’re actually hurting your business.
According to a study conducted by the 3M Corporation and Zabisco, “
- 61% of global Internet users research products online before a purchase is made. (Interconnected World: Shopping and Personal Finance, 2012)
- Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. (Hubspot)
- Images are the most important tactic in optimizing social media posts. (Hubspot)
There are 27 million pieces of content shared each day. (NewsCred)
Articles and posts with images get 94% more views than those without. (NewsCred)
Still don’t think you need high quality images? Look at your own buying habits. When was the last time you purchased an item online or made plans to go some place based on a cell phone picture from the business? I bet you haven’t. Why? Because the brain is trained to seek out quality in visual aids when we are making purchases. The product itself may be high quality, heck it could be exactly what the individual needs and could simplify life but if it isn’t portrayed that way in the visual aids, the potential client will never know just how good the product really is.
I did a shoot earlier this week for a new client of a brand new restaurant in Wilmington, Delaware called the North Quarter Creole (If you live in the area I highly recommend stopping in, the food is absolutely amazing). If you have ever visited James St or CP’s, you are familiar with Mike’s amazing food and beautiful presentation; the guys a food artist…..my mouth is watering like Homer Simpson just thinking about it). Anyway back to the story, Mike and the other owners were so busy with the opening, they were creating cell phone pics to post their daily specials just to get the info out there for the public to see. They did receive some response on the social media sites but nothing compared to what they are about to receive with high quality photographs. The owners were gracious enough to allow me to use the Before and Afters photos in this article.
As you can see it’s the same food, however using a combination of photographic expertise and professional-grade equipment makes a huge difference in the appearance. You can also see that the color and texture quality of the food is true, making it much more appetizing; the placement helps define the ingredients used and creates depth to the photograph. Creating the high quality photographs helped them showcase the craftsmanship and the beautiful presentation that they created on plate.
Having high quality product photography will drive more business through your doors and help convert more viewers to sales on your website. The same applies to your online auction sites and amazon stores. Consumers want and need to be enticed; they need details to make informed decisions about their purchases. High quality product photography will portray you, your products and your business in the best possible light to your audience, so please don’t take the power of photography for granted; pick up the cell phone and call a professional.
Please check out our photography services for businesses at: PI Photography and Fine Art
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